Sometimes it's really hard to get out of our own way when we're stuck in a business rut. We know our systems and processes aren't quite right or working hard enough for us, but in the thick of it, it's challenging to take the time to let our minds explore the possibilities of what we could change to earn more money.
But in the face of an unprecedented pandemic, the only way to survive, and dare I say, thrive, is to let possibility back in. You may be missing revenue that's sitting right in front of your eyes.
Here are some examples that may help you get thinking...
A restaurant that takes a front-of-house staff member and turns them into a delivery person.
A restaurant that starts a weekly meal-kit option. (think like Hello Fresh, but local!)
A restaurant that starts a weekly IG cooking show.
A restaurant that starts a newsletter list with weekly draws, discounts on food, promotions on dishes and a quick link to online ordering.
A clothing retailer that offers seamstress drop-off services or has their team do live and/or story-based try-ons for inspiration.
A home goods retailer that has staff do weekly Instagram live 'how to' sessions, like mantel decorating, colour choices for walls, how to hang art properly, DIY kits customers pre-buy and decorate on Zoom with Q&A opportunities and up-sales at the ready.
A retailer that starts a membership community for $10/month where your customers learn, build community and get special offers.
A fitness business that has a weekly class on 'learning how to do the splits when you're over 40, or how to walk on slippery sidewalks, ora subscription service like those online classes and once a week you meet in person to walk around the river.
Dig into your team and see what skills they have that you can use to build relationships, fill gaps and offer a service that you can eventually funnel to revenue.
My favourite partner activity to every single day of the work you do in business, regardless of industry, is building an email list. Start building your list and bring it next week to our online workshop: How To Create A New Revenue Stream For Winter with our incredible guest lecturer, Ada Barlatt.
Inside this 2-part workshop, Ada will take you through the steps you'll need to find new revenue streams this winter and grow your customer base by using your email list. if you haven't heard me say it before, for every $1 you invest in your email list, you can expect a $40 ROI and friends, there is no way social media can deliver that to your business.
This 2-part workshop is 100% virtual and will happen over Zoom on the 17th and the 19th of November, from 10:00 am EST to 11:30 am EST on both of those days. Cost is only $20 CAD and businesses MUST be existing businesses who have an email list prior to the workshop. This isn't just Ada talking at you, this is Ada giving you tools to use inside the workshop. You will leave with your new strategies in progress. Your business can't afford to miss this workshop!
Click this link for more details and to register: https://www.stratfordperthbusiness.ca/event/createanewrevenuestreamforwinter
